Sponsoring sports events and sports teams has long being regarded as a very effective advertising tool and due to the popularity and great outreach that such a move can potentially achieve has always come at a high price tag, also revealing that the firms that could afford to make such moves are surely successful in their field or at least willing and able to spent hefty sums on sponsorship deals.
Up until now, many online retail forex brokerages had chosen to advertise their services through the sponsorship of sporting events and teams. It appears that the trend is now finding resonance in the binary options industry as well, as the leading binary options broker 24option announced on 4 August its official partnership with Italy’s legendary football team, Juventus Football Club, which will be effective for the next two seasons.
Football is undoubtedly the king of all sports, having the strongest and widest reaching impact on fans across the globe. Therefore, the choice of partnering with a popular football club is definitely a wise move for 24option and it is bound to attract more football loving traders to this broker, especially the fans of Juventus. An mentioned in the official press release,: “ 2013-2014’s Serie A Champions, Juventus Football Club is historically one of the most prominent football clubs, winning over 56 official titles on national and international fields. Juventus Football Club has raised the standard and set a new path of success for upcoming Italian football clubs by becoming the first club in the history of European football to have won all three major competitions organized by the Union of European Football Associations. To date, Juventus Football Club is recognized as Italy’s number one football club.”
Through this deal 24option becomes the first brokerage firm from the world of binary options to collaborate with a football club. Company sources stress how proud 24option is to be partnering with Juventus, commenting that: “We are both leaders in our respective fields on a global scale,” while they also add that “Our partnership emphasises the synergies between football and trading where preparation and execution are keys to success. 24option is enthusiastic about the opportunity to work with Juventus.”
On its part Juventus commented on the deal through statements by its Chief Revenue Officer Francesco Calvo, who pointed out that: “Juventus continues to work with strategic partners who share the club’s principles both on and off the pitch. As such we are delighted to attract a company which in such a short space of time has become a leader in its field. We look forward to a long and mutually beneficial partnership.”
To kick off the momentous partnership, 24option is offering a special promotion to fly to Singapore and watch Juventus Football Club play live on their summer tour in Asia. In order to qualify to participate in the prize draw participants must be at least 18 years of age by 1 August 2014. Moreover, they must have funded a “real” trading account with 24option.com and completed the full account verification process and they must make at least one (1) new deposit of $50,000 USD or more between 1 August 2014 and 12 August 2014.
The prize to be had by the lucky winner includes 2 round-trip plane tickets and a 2-night hotel stay for the “Juventus Summer Tour in Asia”, also including game tickets to watch Juventus play live in Singapore, as well as VIP tickets to meet the team.